Want to be a part of something bigger? Then you have your chance now. Whisky brand The Famous Grouse right now offers their consumers to participate in a new collaborative project involving people from all over the world.
The well-known whiskey brand The Famous Grouse is today launching a new project called Be Part Of Something Famous where consumers have the opportunity to be part of creating a single work of art that will be showcased in London.
– To be a part of something bigger is something that most of us think is both interesting and exciting. Therefore , we want to invite our consumers to the project Be Part of Something Famous, where they together with company of people from all over the world can create something together , says Marcus Brand, Nordic Brand Manager at Edrington who owns The Famous Grouse.
People can from today visit the website and enter their answers to the question ” What would you like to be famous for ? ” . Reply from around the world will create a sculpture in London. All Swedish answers will also be part of the new design at The Famous Bar at the Arlanda airport when the bar is up and running.
– We want to mix people’s dreams just as we mix our whiskey , by taking advantage of many people’s knowledge and create something unique, says Marcus Brand.
Both the new design at The Famous Bar and sculpture will be on display in October.
About the project Be Part of Something Famous
The website www.somethingfamous.com , people from around the world to go in and enter their answers to the question ” What would you like to be famous for ? “. All Swedish replies ends up on the wall at The Famous Bar at the airport and about 250 responses will also end up in the global sculpture.
The project will run for two weeks and the new bar will be open in October.