The World Cup returns to the sacred football country Brazil in a few weeks. The new commercial made by McCann Copenhagen for Ladbrokes takes us directly to Rio where football is hailed with Christ the Redeemer statue, dressed in a football jersey. The video not only plays on the emotions of all who love football but it shows undeniable – namely that football is a religion.
The world’s greatest football nation is host to this summer’s #WorldCup2014 starting in a few weeks. For four weeks, Rio and Brazil to be the center of celebrations where football fans gather for the world’s biggest football event.
Watch the video above to see more of the wonderful event!