Mercedes Benz Fashion Week Russia 2014

The biggest fashion event in Russia and Eastern Europe – Mercedes-Benz Fashion Week Russia – opens today in Moscow with the collection of 75 years old Slava Zaitsev, named the Godfather of Russian Fashion.

October 25th till 31st, 2013 Mercedes-Benz Fashion Week Russia will showcase the Spring-Summer 2014 collections of 70 designers from Russia, UK, Japan, Israel. The event is held in the best Moscow’s historical venue Manege (Manezhnaya Square,1), next to Kremlin. October 31, Slava Zaitsev’s Fashion Festival is held under Mercedes-Benz Fashion Week Russia support in AFIMALL City, celebrating 75th anniversary of famous Russian designer.

Mercedes-Benz Fashion Week Russia presents Spring-Summer collections of such Russian designers as: Alena Akhmadullina, Tatyana Parfionova, Chapurin, BEssARION, Igor Gulyaev, Dasha Gauser, MASHA KRAVTSOVA, Julia Dalakian, RUBAN, PIROSMANI BY JENYA MALYGINA, POUSTOVIT, BIRYUKOV, Viva Vox, Lena Tsokalenko, TEGIN, Ester Abner, ZARINA, Laroom, MARI AXEL, Olga Brovkina, Julia Nikolaeva, ELENA SOUPROUN, Georgy Rushev, RIA KEBURIA, Maroussia Zaitseva, MASTERPEACE by Evgenia Linovich, GOGA NIKABADZE, Yanina Vekhteva and many others.

This year Mercedes-Benz Fashion Week Russia launches a unique online-retail project in cooperation with major platform www.eBay.com. For the first time ever the outfits of Russian designers will be easy to buy online using Android, iPhone and iPad mobile App eBay Fashion. Fashionistas from Russia and other countries will get the exclusive access to selected outfits of new collections during online broadcasting within Mercedes-Benz Fashion Week Russia. Internet users could click and buy right from the fashion week’s catwalk online. The delivery will be made in 4-6 weeks, even months before these SS14 collections reach the shops. Follow the show schedule in www.mercedesbenzfashionweek.ru, where you can find all the information about Fashion Houses that takes part in unique project of Mercedes-Benz Fashion Week Russia and eBay. The MBFW Russia’s live streaming video with eBay feature will be also available on the sites www.FTV.com, vogue.ru, woman.ru, cosmo.ru and many others.

“The support of Russian fashion designers is our priority. Participation in this event will provide designers with new opportunities. The only issue is how to use these opportunities in a right way”, says Alexander Shumsky, Mercedes-Benz Fashion Week Russian President.

On October 26 Mercedes-Benz Fashion Week Russia will highlight Miss Universe international final event which is scheduled on November 9 in Moscow. British couture designer Tony Ward is to showcase his new collection on Mercedes-Benz Fashion Week Russia having finalists of Miss Universe as models in the show. Tony Ward is used to work with Lanvin, Dior and Chloe before launching his own brand. His show is going to be special – his show will be visited by all 90 participants of international competition Miss Universe 2013, which will take place in Moscow for the first time. (November 9, Crocus City Hall). Current Miss Universe Olivia Culpo is opening and closing the show.

Title Partner of MBFW Russia Mercedes-Benz is joined by the official partners: eBay, Canon, DHL, L’Oreal Professionnel, Mary Kay, Colgate Optic White, Laska, AFIMALL City, Metropol Hotel. Mercedes-Benz Fashion Week Russia is supported by Ministry of Industry and Trade of Russian Federation. The event is owned and produced by Artefact Group.

Press Release from Mercedes Benz Fashion Week 2014, 25 October

Images from image.net

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