It has been almost 56 years since Marilyn Monroe famously quoted on her first cover of Life magazine, that she only wore Chanel No.5 to bed. Now Monroe has been appointed as the “new” face of Chanel No. 5.
The idea of using Monroe came with A newly found recording of her discussing the Chanel with Marie Claire’s then-editor in chief Georges Belmont. The recording will be used in a new advertising campaign for the fragrance. The recording of Monroe will be accompanied by a photograph of her holding a scent bottle, taken by Ed Feingersh.
“They ask me: ‘What do you wear to bed? A pajama top? The bottoms of the pajamas? A nightgown?’ So I said, ‘Chanel No.5,’ because it’s the truth. And yet, I don’t want to say nude. But it’s the truth!”
Monroe takes over No. 5 from Brad Pitt, who was paid a reported $7 million for his services for the brand.