The Weekend is upon us again. The Guardian intends to rule the weekend with their new campaign “Own the Weekend”.
in a quite humorous series of commercials, The Guardian wants Britain to know it’s taking over the weekend.
No, literally, they are taking it over, to the point where Brits will soon be forced to refer to their days off as The Guardian and Observer Weekend.™
Here is a video from the campaign, you have a good weekend now… And take it easy with the paella. #owntheweekend